What's in a name?
Founding partners Kelly Smith and Corrina Murray were fascinated with the order of insects called Lepidoptera. Lepidopteran wing scales produce distinctive color patterns that play an important role in courtship and intraspecific recognition. Butterflies also symbolize rebirth into a new life after being inside a cocoon for a period of time—perfect for a marketing agency that transforms businesses into brands.
Kelly and Corrina dropped the ‘Lepido’— and that is how Optera Creative was transformed into existence.
Lepidoptera > Optera > Optera Creative, Inc.