Elcan & Associates
Branding + Print Design + Website
If your business has a brick and mortar location, ranking high in local search results is essential to people finding you online when they search for businesses just like yours. For certain industries (think restaurants, salons, law firms!), local search is highly competitive, and every move up the search engine results page translates to more leads, visits or clients.
Studies show that consistency in your Name, Address and Phone (NAP) information across the web is one of the most important factors in ranking higher in local search rankings for your business category. Even more importantly, studies show that consumers trust companies that show up higher on the search results page, and 73 percent of consumers said they actually lose trust in a local business because it displays inconsistent location data.
If your information is incorrect online, or you’re looking to improve your local search results ranking, you could spend a lot of time finding and fixing these results yourself. At Optera, we make this process easy and seamless for you – freeing up your time so you can focus on what’s most important for your business.
Our local online directory management tool scans your NAP business information to see how consistently it show up in Google Pages, Yelp, Bing Places, and mapping tools through Apple and Verizon as well as several business data aggregators and 40 business directories. We highly recommend this for local businesses because the return on investment is great compared to the low monetary investment. The long-term payoff is a strong local presence for your brand, product, or service.