Our Work

Successful Life Resources

Logo Design

Design work for accounting services firms doesn't have to be dry and boring; Success Life Resources selected a custom logo design by Optera that differentiates them in their local market.

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Tru Boutique

Branding

For Mobile, Alabama, online boutique, Tru Boutique, we designed a chic new logo. For new start-ups, we strive to work as your partner, creating your unique brand image that helps make your new venture a success.

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Tru Boutique
Tru Boutique

Lambert Investments

Logo Design

Contact us today for custom logo design services.

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Windscape Apartment Homes

Branding + Photography + Video + Responsive Website Design

The multiple properties in the Tonsmeire Properties portfolio distinguish themselves from competitors through top-notch service, beautifully-kept grounds and homes, and a focus on green living. We helped the properties stand out in a crowded market with vivid videos and photography.

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Gulf Coast Blues Society

Logo Design

Gulf Coast Blues Society was founded by Laura Vendetti with the realization that while Blues music is the foundation for much of today's modern music, it is suffering in today's mainstream media. With the current state of the economy, arts and music programs have been cut from schools. Now more than ever, schools need outside support, and everyone can relate to 'having the Blues'!!  Through membership support, donations, and sponsorships, the Gulf Coast Blues Society works to enrich both the community and kids lives with this very important roots music!

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Gulf Coast Blues Society

Tonsmeire Construction

Branding + Website Design

Locally-owned and operated, Tonsmeire Construction's mission is to provide high quality building performance solutions that contribute to the sustainability of our community. In addition to logo design, Optera assists Tonsmeire Construction on branding projects including the soon-to-be-live website devoted to green living education.

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Tonsmeire Construction

South Pointe Apartment Homes & Rental Homes

Branding + Photography + Video + Responsive Website Design

The multiple properties in the Tonsmeire Properties portfolio distinguish themselves from competitors through top-notch service, beautifully-kept grounds and homes, and a focus on green living. We helped the properties stand out in a crowded market with responsive websites and vivid videos and photography.

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Dampier Law

Branding

"Your logo gets us compliments from Los Angeles to New York." We love this praise from Dampier Law. In addition to the logo, we also designed business papers.

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Dampier Law
Dampier Law

Jackson & Foster

Website Design

Attorneys today operate in a crowded marketplace. We redesigned a law firm website for Jackson & Foster in Mobile, Alabama, to maximize keyword-rich content and search-engine optimization. 

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Jackson & Foster
Jackson & Foster

Plants by Mail

Branding + Ecommerce

For the last decade, we have partnered with PlantsByMail.com to offer beautiful, high-quality plants direct to consumers' doorsteps. Through several ecommerce website redesigns and upgrades, we have delivered more and more capability. The current site offers sales capabilities both through the shopping cart site and through Amazon.com, sowing the seeds for profit.

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Plant Development Services

Branding + Social Media + Website Design

Local horticultural innovator Plant Development Services manages three national plant brands, supervising the various phases of ushering product from wholesale to retail, including R&D, trademarks and patents, development of wholesale provider networks and retail channels, and marketing and communications at the wholesale and consumer level. Our services include the full gamut of marketing and advertising for PDSI. PDSI's website is a robust Expression Engine content management site able to manage high volume content and deliver back-end ordering and reporting services for the wholesale grower partners.

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Old 27 Grill

Ecommerce + Branding

Old 27 Grill is a casual dining, family friendly restaurant and grocery located on old County Road 27 in Fairhope, Alabama, and proprietor Bill Stitt knows how to market his business as well as he knows how to serve up delicious food and fun. Our job is to equip him with the tools, including a visually striking and functional website, signage, and restaurant menus.

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Noble Events

Logo Design + Business Cards

Noble Events L.L.C. is a wedding and event planning specialist covering the Southeast for more than ten years, providing professional coordination of astonishing weddings, parties, and special events. Their goal is to make the event a perfect reflection of their client's unique themes and ideas, while executing every detail to perfection. Our goal was to make their logo a perfect reflection of their mission.

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Mostellar & Shreve, LLP

Print + Website Design

Mostellar & Shreve asked us for a contemporary website that reflected their firm -- more than 30 years spent delivering dependable service and technical expertise, backed by innovative thinking. We delivered a user-friendly site that is easy for their staff to edit, with a visual design that emphasizes their values and traditions, and completed the package with print materials to match.

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Mostellar & Shreve, LLP
Mostellar & Shreve, LLP
Mostellar & Shreve, LLP

Mobile Yacht Club

Website Design

Established in 1847, Mobile Yacht Club is the 2nd oldest private boating and sailing club in the United States and the oldest club on the Gulf Coast. Based in tradition, but home to a Champion Junior Sailing Team, Mobile Yacht Club needed a responsive and user-friendly site that alerted members to monthly news and events and displayed well on mobile devices.

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Mobile Yacht Club
Mobile Yacht Club

Monroe County Museum

Branding + Logo Design + Tradeshow/Event Displays

Monroe County, Alabama, is a rich seat of history; Optera designed a custom logo, business cards, and event displays to convey this history while preserving impact and readability.

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Mobile County Water, Sewer and Fire Protection Authority

Logo Design

The Mobile County Water, Sewer and Fire Protection Authority is one of the largest rural water systems in the State of Alabama -- with the capacity to produce more than 7 million gallons of drinking water per day to serve 13,000+ customers in southern Mobile County. 

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Mobile County Water, Sewer and Fire Protection Authority

Mamie’s Famous Cheese Wafers

Ecommerce + Website Design + Signage

Mamie's Famous Cheese Wafers already had a ready-to-eat brand -- appealing, super-quick, convenient and delicious. We stepped in to upgrade their website, adding a functional new retailer locator tool, and an easy-to-use shopping cart/ecommerce component that makes sales as simple as baking Mamie's wafers. We also served up new product photography and event signage and support to assist with marketing throughout the year. Mmmmm...

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Kingswood Apartment Homes

Branding + Photography + Video + Responsive Website Design + Signage

The multiple properties in the Tonsmeire Properties portfolio distinguish themselves from competitors through top-notch service, beautifully-kept grounds and homes, and a focus on green living. We helped the properties stand out in a crowded market with responsive websites and vivid videos and photography.

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It’s Pronounced Moh-beel

Apparel + Branding

We developed our custom brand of apparel and gift items to promote the most local of brands - Mobile. In the process, we hope to correct the common pronunciation issues that commonly plague Mobile.

Buy yours today!

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It's Pronounced Moh-beel - Optera Custom Designs
It's Pronounced Moh-beel - Optera Custom Designs

Geaux Boy

Logo Design

Geaux Boy - utterly delicious fresh food truck fare - needed a logo that conveyed its Cajun inspiration and its mission of fresh innovative cuisine. We delivered.

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East Bay Apartment Homes

Branding + Photography + Video + Responsive Website Design + Signage

The multiple properties in the Tonsmeire Properties portfolio distinguish themselves from competitors through top-notch service, beautifully-kept grounds and homes, and a focus on green living. We helped the properties stand out in a crowded market with responsive websites and vivid videos and photography.

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Cheffy by the Bay

Branding + Logo Design

We loved this opportunity to capture Cheffy's personality in a custom logo design. If you know Stacie, tell us how we did!

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Bowden Architecture

Website Design

At Bowden Architecture, we believe in better living through better design. We support them in their mission, and sought to develop a clean, airy website that simply showcased the beauty of Bowden's designs.

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Alabama Coastal Foundation

Branding

When the Gulf Oil Spill shocked us all 5 years ago, we joined forces with Alabama Coastal Foundation immediately, assisting them with managing their member database so they could reach out quickly to members and potential volunteers. We also redeveloped their website and assisted with creative projects like this poster for a successful fundraiser.

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Alabama Coastal Foundation

Southern Living® Plant Collection

Social Media

Social media should be an extension of your existing brand. We connect the Southern Living Plant Collection's print and retail advertising with web and social media content to deliver a cohesive message to the consumer audience.

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17 Turtles Outfitters

Branding + Signage + Website Design

Working with start-ups and developing new brands is fun, and we enjoyed the opportunity to work with 17 Turtles Outfitters, a new outdoor gear rental and outdoor education company in Fairhope, Alabama. We developed a full kit of marketing resources for the vibrant new company including their web site, signage, social media profile design and content management, and branded apparel and t-shirts.

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Encore® Azalea

Social Media

Impactful social media that produces consistent results requires focus and planning. Working with a team of garden writers and DIY bloggers, we engage Encore Azalea consumers on multiple social media platforms, providing them with fresh, new content and gardening tips.

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Discover Monroeville

Branding + Website Design

Discover Monroeville is a unique project. We have branded products, we have branded companies, but we've never branded a community, until now. Monroe County and Monroeville come as a packaged deal and in that package was not only a wealth of literary history, but a city that is in the process of redefining itself as a manufacturing hub, not only in Alabama, but in the Southeast. Monroeville and Optera teamed up to create a brand, Discover Monroeville, built on the region's rich literary history, but with eyes firmly fixed on the future growth of the community. There are exciting times ahead for this community, and Optera Creative is proud to partner with Monroe County and Monroeville in forging a new identity that leads them into an industrious future.

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Watt Key

Branding + Social Media + Website Content

From social media management to public relations, we help introduce Watt Key's compelling works to his audiences, both local and regional. We developed Key's Delta Storyteller brand, creating a visual identity for his truly unique Southern author niche.

Albert Watkins Key, Jr., publishing under the name Watt Key, is an award-winning southern fiction author. While enjoyed by all ages, his novels are widely used in elementary and middle grade classrooms for their success with young reluctant male readers. His debut novel, ALABAMA MOON, was published to international acclaim in 2006. ALABAMA MOON won the 2007 E.B. White Read-Aloud Award, the 2006 Parent’s Choice Gold Award, is listed on the ‘100 Best Young Adult Books of All Time’ list by Time Magazine, and has been translated into eight languages. The companion novel, DIRT ROAD HOME, was published in 2010. Key’s third novel, FOURMILE, was released in 2012 and his newest novels, AMONG THE SWAMP PEOPLE and TERROR AT BOTTLE CREEK, will be released in September, 2015 and January, 2016 respectively.

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Watt Key
Watt Key
Watt Key

Mobile Arts Council

Branding + Website Design

Since 1955, Mobile Arts Council has served the greater metropolitan Mobile, Alabama, area, and, simply put, its purpose is to bring people and art together. A website for an arts organization needs to be a thing of beauty, and we rose to the challenge. Developing an aesthetically pleasing site was one goal, but paramount was delivering a functional and easy-to-use event calendar for the community at large.  

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Bay Breeze Apartment Homes

Branding + Photography + Video + Responsive Website Design + Signage

The multiple properties in the Tonsmeire Properties portfolio distinguish themselves from competitors through top-notch service, beautifully-kept grounds and homes, and a focus on green living. We helped the properties stand out in a crowded market with vivid videos and photography.

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Baldwin County Sewer Service

Website Design

When we met with Baldwin County Sewer Service, the first question they asked is, 'How responsive are you?' For a company focused on an excellent service record, their marketing and website partner needed to respond quickly as well. We delivered. Their high-capacity website now offers electronic form submission, and a wealth of information for current and potential customers.

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Citizens Bank

Advertising + Branding

As the only locally owned and directed bank in Baldwin County, Citizens’ Bank needed to elevate brand awareness in the community. Frequently competing with larger chain banks who sought to communicate that Citizens’ delivered fewer services, it was essential that Citizens’ messaging clearly established their impressive portfolio of products and services — at rates rivaling larger chain banks serving the region.

We first worked to express Citizens’ unique role in the area. For consumers who wanted their banking decisions made locally, instead of in a distant call center, Citizens’ allowed them to “Bank Like a Local.” This powerful statement, paired with other messaging (“We’ve Been Here”), re-established the Citizens brand in the local market through print and digital advertising, as well as direct outreach materials. In year two, we built on the increased brand awareness with product specific advertising and web graphics. 

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Elcan & Associates

Branding + Print + Website Design

Elcan and Associates provides a full suite of services related to the development, brokerage, leasing and management of commercial and residential real estate. They deliver quality, cutting-edge solutions in the development of freestanding buildings and shopping centers, but their former website did not communicate that well. We took a stagnant site and converted it to a visually compelling mobile-friendly web site and then updated their brochure to match their new styling.

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Mobile Symphony Orchestra

Mobile Symphony Orchestra - Website

When the Mobile Symphony Orchestra was ready for a website redesign, they called Optera Creative. Of utmost priority to them was site security, and Optera was the perfect fit. All of our client web sites are covered by a monitoring and update schedule that protects against online hacking and viruses. For the Mobile Symphony Orchestra, Optera’s focus on web security was music to their ears.

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Mobile Symphony Orchestra
Mobile Symphony Orchestra

The March Hare Salon

Logo + Website + Business Cards + Sign

The March Hare Salon recently opened in November of 2016. They were looking for an identity and a website. The March Hare came to Optera with a lot of great ideas, and together we found a great looking logo and a web site that catered to finding new clients, displaying their latest styles and allowing customers book online. Additionally, we created custom business cards, referral cards and their storefront sign to tie their entire identity together.

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Big Sexy Boatworks

Logo Design

The Big Sexy Boatworks logo was designed to invoke the spirit of it's owner. The business owners were looking for something versatile enough to stand out on hats or t-shirts, but also could be stripped down to one color for window decals.  Look for decals and t-shirts soon!

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Historic Spring Hill Driving Tour

Promotional Material + Rack Cards

When the Holiday Shop approached us with the idea of promoting the Historic Spring Hill area of Mobile with self-guided driving tour map showcasing prominent historic homes in the area, we took the wheel and created a set of promotional materials that are as classy and stylish as the shop where they can be found.
Hundreds of pages of historical research are now condensed into a clean, well-designed layout and a simple, easy-to-navigate map that showcases 16 houses that are historically unique to the area. Rack cards can be found at hotels and tourist hot-spots around Mobile, and they feature a map that leads you to the Holiday Shop where you can pick up your very own free Historic Spring Hill Driving Tour.

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Loxley Church of God

Branding + Signage

Loxley Church of God was in need of brand new signage, updated to match their current modern style. By incorporating the bold blue and simple style, these signs serve to be eye-catching in both form and function. Drawing attention from new residents in Loxley, Alabama and surrounding areas, these serve as directional aids for church visitors.

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Physicians Health Services

Logo Design

Physicians Health Services is a healthcare counseling company who wanted Optera to create a logo that would convey a professional, streamlined health counseling identity.  They wanted to include their signature tagline Results for Life and incorporate the initials PHS.  We were able to bring all the desired elements together and quickly nail down the exact look they were going for.  

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Ono Pet Photography

Logo Design

Specialty pet photographer, Kathie Ono, is the creative mind behind the camera capturing one-of-a-kind images of your special family members. Since her business is filled with passion and fun, she deserved a logo that reflected those two important aspects. The icon of a camera image along with the pets inside showcase what Ono Pet Photography is all about.  

 

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Mamma Mia! Pizzeria

Logo Design + Signage + Promotional Products

We love helping new start-up businesses, especially those with delicious pizza. Mamma Mia! Pizzeria, a family-owned pizza restaurant in an updated 50s diner in Foley, Alabama, reached out to ask for a fun, retro logo in the traditional colors of red, white and green. Their idea came to life with this rendition of a hip and trendy lady holding a hot pizza.  This simple design can easily be used in 1, 2, or 3 colors on promotional products to help Mamma Mia's maintain their brand presence in budget.  Mmm... that's delicious.

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Malbis Parkway Pediatric Dentistry

Routed Sign

First impressions are important -- and Malbis Parkway Pediatric Dentistry understands this.

That’s why they came to us to help them create a routed sign that was as unique and as creative as their office. Their plain, brick monument signage just didn’t reflect the fun, kid-friendly environment and nautical-themed décor found throughout their office.

It was all smiles when we, with our sister company, Identity Signs, were able to redesign their sign to reflect their brand. Elements of their interior décor were used in the sign design and construction to set them apart. Final polishing came in the form of the custom woodwork around the original brick pillars, converting them into faux shipping containers that matched the seating found in the lobby. The new signage is sure to leave an impression, and draw in more customers, so Malbis Parkway Pediatric Dentistry can continue to make more first impressions, and second impressions, and x-rays, and everything else to care for healthy smiles. 

 
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Jubilee Pediatric Speech Services

Logo Design + Branding

Jubilee Pediatric Speech Services specializes in helping children with speech disabilities and needed a new fun logo to match their passion for helping families. Our designer creatively used paint splotches as word bubbles with a bold font, creating a clean, simple and fun logo. The vivid colors appeal to the family and children clientele while still maintaining a professional brand look.

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Furniture City

Logo Design + Architectural Lettering

Furniture City was looking for a logo that was memorable, classic, clean and attention-getting, combined with the tagline, "Since 1961". A strong typeface was matched with a playful script giving the logo a look of integrity. We ultimately matched the logo color to their sister business, Cloud 9 Mattress, which we also helped to design, to create a cohesive look when the logos were used together.

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Lagniappe

Website Design + Custom Hosting Package

Lagniappe's project demanded a custom hosting solution to handle their high daily traffic and a revised design. We were able to quickly work through a design that worked well on the desktop, tablets, and mobile devices. After that, we imported their archive of articles and launched it in a cloud hosting solution that provided them with guaranteed uptime and faster page speed. The end result has been a reliable and fast website.

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Flowerwood® Nursery, Inc.

Branding + Website + Catalog Design + Nursery Signage

Flowerwood Nursery promotes their large variety of plants available for purchase to growers and consumers alike. We design and manage their website that showcases hundreds of plants. Working side-by-side with them, we create an annual catalog that showcases these plants in a design that is easy to follow and bright with color.

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