Our Work

Discover Monroeville

Branding + Website Design

Discover Monroeville is a unique project. We have branded products, we have branded companies, but we've never branded a community, until now. Monroe County and Monroeville come as a packaged deal and in that package was not only a wealth of literary history, but a city that is in the process of redefining itself as a manufacturing hub, not only in Alabama, but in the Southeast. Monroeville and Optera teamed up to create a brand, Discover Monroeville, built on the region's rich literary history, but with eyes firmly fixed on the future growth of the community. There are exciting times ahead for this community, and Optera Creative is proud to partner with Monroe County and Monroeville in forging a new identity that leads them into an industrious future.

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