Southern Living Plant Collection

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Local horticultural innovator Plant Development Services manages three national plant brands. In the service of these three successful brands, Plant Development Services management has learned a powerful truth — You can build a brand or buy a brand, and each has its price.

While Optera Creative has helped build the Encore Azalea brand for the past decade — bloom season after bloom season — we have also helped with a different kind of brand development with the Southern Living Plant Collection. Licensed from Southern Living magazine and Time Inc., the Southern Living brand comes equipped with powerful brand equity. Generations of Southern readers have trusted the brand, just like their mothers before them.

Beginning in 2008, Optera’s challenge was to translate this brand to a collection of plants, grown by wholesale growers across the South. Consumers had to understand the product and how it could help them live the lifestyle they envisioned in the pages of the magazine. The result: Southern Living Plant Collection - Inspired Gardening for the Way You Live.

Our services include the full gamut of marketing and advertising, including media buying and ad planning / design, web design and development, public relations to trade and consumer audiences, event planning, packaging and retail signage design and production, and social media and web content development and implementation.

Southern Living Plant Collection Logo

Southern Living Plant Collection Logo

Southern Living Plant Collection Website

Southern Living Plant Collection Website

Southern Living Plant Collection Ad in Southern Living magazine

Southern Living Plant Collection Ad in Southern Living magazine