Encore Azalea

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Invented in 1997, Encore Azalea is now the world’s best-selling reblooming azalea brand with 30 varieties offering brilliant azalea blooms in spring, summer, and fall. More than 5,000 retailers stock Encore Azaleas grown by more than 25 wholesale growers across the South, Mid-Atlantic and West Coast.

Optera supports every level of Encore Azalea's path to retail with full-service marketing and public relations support. Services include media buying and ad planning / design, web design and development, public relations to trade and consumer audiences, event planning, packaging and retail signage design and production, video, and social media and web content development and implementation.

Encore Azalea Logo

Encore Azalea Logo

Encore Azalea Website

Encore Azalea Website

Encore Azalea Consumer Advertisement

Encore Azalea Consumer Advertisement