The Lowdown.

SEO: Search Engine Optimization

SEO: Search Engine Optimization

The low-down on Search Engine Optimization (SEO): Over the past few years, SEO has served as the magical acronym for ensuring the most hits and visits to your site. By using important keywords and descriptions, your site is sure to rank high in search results from popular search engines such as Google, Bing and Yahoo.

But with more specialized search platforms coming online (beyond all things Google), it’s your presence in these platforms (including those specific to your industry), that is going to be hugely beneficial to your building your audience and consumer base. Is SEO still relevant? Absolutely. But when all is said and done, it’s strong content that reigns supreme.

As our web designer Steve Hampton says, “I’m a constant proponent of the ‘content is king’ strategy because good content will never be SEO-unfriendly.”
 

At Optera, our team of writers is here to develop and strengthen your brand through powerful content, with your SEO seamlessly built right in.

Ready to get started? Talk with us to learn more!